What if a company had developed a software application that addresses the challenges of social media marketing and gives a business a way to optimise posts, monitor who is watching, listen to what people are saying and finally analyse and report on the results?
Well, one ASX listed $3 million capped company has done just that and is showing a lot of upside as it acquires businesses that will help it transcend the social media space to become a broad based software development house.
The real game changer for this company is the completion of its acquisition of a digital company and its cloud-based business productivity software. Once the acquisition is complete, today’s company will have in excess of 20 software products that have been successfully sold to global SME markets for 20 years.
Adding these to today’s company’s existing suite of products could result in a significantly larger number of Software as a Service (SaaS) products to be sold through its cloud distribution channels throughout the world.
Not resting on its laurels here, the company has also executed a binding terms sheet to acquire a US sales and software distributor that will give it a revenue flow of $500,000 per annum and immediate sales capability in the US.
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Effectively, this is now an all-encompassing business productivity software and cloud based social media solutions provider operating in a SaaS environment that industry experts are predicting to become a $160 billion industry within three year.
This micro-cap has repositioned itself as a broad-based software development house, providing business solutions in an increasingly digital world and is now leveraging off the growing digital economy as a whole.
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All functions of a business are being significantly impacted by technology and this is changing both business models and how to successfully manage a business. There are new opportunities to chase and improved ways to do things. In fact the biggest risk facing a business today is not doing anything when your competitors are growing and improving.