Engage:BDR ( ASX:EN1 )
This tech junior has a sizeable slice of the multi-billion-dollar social influencer pie within its reach. While it makes its ASX debut today, the company is already a well-established market leader in the digital video and display advertising space.
This LA-based junior develops and delivers marketing solutions for advertisers, publishers, and channel buyers by integrating display, video, and branded entertainment into a single network to connect with consumers and deliver high-impact results.
Under the leadership of these two social media mavens, the business has seen significant growth, with an increase in revenue from $1.3 million in 2009 to $20.5 million in 2016 — that’s a compound annual growth (CAGR) of 48%.
This all translates into some serious exposure for Australian investors to the booming digital advertising domain — a global market that’s expected to exceed US$229 billion in 2017, surging to US$335 billion by 2020.
Hot on the heels of its heavily oversubscribed IPO, this bright tech spark is ready to accelerate a range of opportunities for further growth, including expansion into the US and Asian markets, amplification of its social influence platform, as well as a cluster of strategic mergers and acquisitions.
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It’s a story that encompasses all the vital trappings of today’s lightning-fast, selfie-emblazoned digital landscape: whip-smart technology, astute entrepreneurship, and precision targeting, not to mention a deft touch of celebrity that harks back to social media’s MySpace roots.
Freshly listed and with a market cap of $50 million, this company is still in its early stages. Yet considering the formidable role it’s already carving out for itself as an industry leader, it could well be a salient entry point into a rapid-growth tech corridor that’s only set to get bigger.
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