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Skyfii (ASX: SKF)

As everyone shuffles around on their smart phones these days, we are creating an ever increasing amount of data.

All of this data combined is called ‘big data’, and it’s all around us, but not so simple to capture, analyse – and profit from.

$20M market capped SkyFii (ASX:SKF) unlock the value in ‘big data’ in large public spaces, by installing their services over the top of free public Wi-Fi networks.

This data is then delivered to retailers, allowing them to understand customer needs and in-store behaviour – ultimately improving the customer experience and sales for the retailer.

It seems to be catching on – SKF has sold or is running trials in over 50 shopping centres across the globe…

This includes major Australian retail groups such as Scentre Group (formerly Westfield ANZ), the GPT Group, Brookfield, and Ipoh – which owns Sydney’s QVB, Strand Arcade and Chifley Plaza.

Investors should be aware that this is a speculative tech stock, with no guarantee of success – its early days here, and the commercial potential is not proven. 

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Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

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