Invigor Group Ltd (ASX: IVO)
You may have heard of Amazon.
It’s that US online retail giant growing exponentially faster than the likes of Wesfarmers and Woolworths.
And it’s on its way to Australia, to change the retail landscape here forever, offering online shopping and fast delivery of goods.
No wonder local competitors are starting to wipe a little sweat from their brow.
The question is: how do Australian retailers create an advantage to counter the Amazonian threat?
They turn to Big Data solutions to gain the edge, via the likes of the $7.4 million capped, revenue generating Invigor Group (ASX: IVO), who already supplies data-driven digital solutions to address loyalty, pricing and shopper behaviour.
In the past 12 months, IVO has invested heavily in product development and technology to lead the way in analytics and engagement, with clients such the Good Guys, Moet Hennessy and Treasury Wines signing deals to the tune of $3.7 million.
To further help boost revenues and reach, IVO recently acquired ASX-listed Singapore-based Sprooki Pte Limited, which gives it the ability to offer location-based mobile engagement platforms for retailers, brands and shopping malls, whilst extending its reach into the vital Asian market.
To fund further growth, IVO has just secured $1M funding from a cornerstone investor, Allectus Capital – an established value investor which manages ~A$400M in funds across tech companies mostly across Asia Pacific and the UK, who has clearly seen value in this stock.
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With Amazon’s upcoming entry into the Australian market likely to put an abrupt end to businesses being able to ignore the competition, IVO is placing itself at the forefront of data solutions needs.