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Activistic (ASX: ACU)

Side by side they stick together…

The good old Collingwood Football Club is the most famous football club in Australia, and supports and funds a number of community and charity programmes.

In its latest move, Eddie McGuire’s football club has now agreed in principle to commercialise a range of online “sports lottery” products to help fund its social endeavours with a private company Plus Connect – a company that is the subject of an Activistic (ASX: ACU) takeover in the coming weeks.

Sports Lottery is already big business in Europe – as an example, Postcode Lottery generates €1.5 billion in revenue and contributes 613 million to charities in the UK.

Via this deal, the $10M capped ACU is set to enter the $600M Australian sports and charity lottery markets, and it looks to be starting with the biggest sporting club in the land.

Remember the UK’s epic medal haul at the Rio Olympics?

Well part of that success can be attributed to funds raised via a lottery style funding system. 

Via the Magpie Millions, Collingwood plans to be pioneering the Sports Lottery concept here in Australia with Plus Connect and ACU.

ACU’s planned take over of Plus Connect is synergistic – allowing ACU to break into the Australian market, and it gives the company a new revenue stream on an already proven concept.

Plus Connect’s products are designed with significant product margins in mind, and that’s a great sign for ACU shareholders. 

The information on this page should not be the only trigger for your investment decision. Click on the links below for a more in-depth and informed examination of the company. We strongly recommend you seek professional financial advice whenever making financial investment decisions.

Could ACU’s latest corporate manoeuvres see it start on the path to catch up to the somewhat comparable $440M capped PushPay?

 

Latest Article

Collingwood Football Club Partners with ACU Takeover Target

The most famous, and one of the wealthiest, AFL clubs in the land, the Collingwood Magpies, led by the ubiquitous Eddie McGuire, has always been on the front foot when it comes to innovative ideas. The Magpies, and indeed all sporting clubs, have deep ties to the community they exist in.

Oct 28, 2016 Continue Reading

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S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

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